Many brands and businesses that have websites know that they need SEO but tend to put SEO practices on the back burner. When SEO is set aside, there are many benefits these brands and businesses are truly missing out on. SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?

Today we’ll be sharing five reasons to offer some clarity, regardless of what industry you’re in, or how big your business is, as to why everyone needs SEO to take their work to the next level.

1. SEO Implements Organic Search
When surfing the Internet, organic searching is often the main source of website traffic. Organic Search plays a big role in most business’s website performance, buyer funnel and engagement today. As many know, Google tops it’s competitors in the search market when it comes to contributing to a brand’s visibility. It’s not to say Yahoo, Bing or any others do not contribute, Google just owns about 75 percent of the overall search market. Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favor. Quality SEO and a high-quality website take brands there.

2. SEO Builds Trust and Credibility
The goals of any brand or business are to create trust and credibility with their clients. A part of this trust comes with establishing a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search engines. Many things go into establishing that trust with your clients on Google such as
– Quality backlink profiles
– Positive user behavior
– Optimized on-page elements and content

Keep in mind, it’s impossible to accomplish something like this overnight. It is earned and built over time.

3. SEO Creates a Better User Experience
Think about it, your customers know what they want. If they cannot find it, they get frustrated, which leads to problems and performance will suffer. To fix this, you need to offer users the information they are looking for in fewer clicks, making it faster and easier. Great SEO incorporates a positive user experience.

4. SEO Increases Engagement and Traffic
Local search can make or break your SEO’s engagement and traffic. Local SEO focuses on optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction. This means your SEO should focus on specific towns, cities, regions and states to establish a brand’s meaning on a more local level. In order to do this, the brand’s website and its content, including local citations and back-links.

5. SEO is a Long Term Strategy
SEO is something a brand needs to keep up with forever. After the first year, you should see a noticeable impact, and they will continue to impact for several years. However, the market is always evolving so it is important to keep up with trends and changes. The more time and effort you put into your SEO, the more you will get out of it.

When you have strong, quality SEO on your brand’s website it will always be beneficial to a brand’s marketing efforts. This is considered a “new age” marketing technique, but believe it or not, it is fairly simple. We encourage everyone to get on their SEO game! It will help increase and grow your brand!