As of very recently, there’s a new app on the market. TikTok, the newest social media app, has surprised people by its growth and the high number of downloads it has since its recent release on the market. Compared to Instagram, Tik Tok is quickly dominating, particularly amongst younger users.

Many social media platforms are created and launched every day, but all of them don’t have the chance to get popular and go viral. Instagram did it so well and drew many users from all over the world, but now, so has TikTok.

Many people are comparing these two platforms, Instagram and TikTok and which is better to choose and spend more time on. Today, we’ll be showing you the difference between the two, and why one might be better for you than the other.


Tik Tok, is a video-sharing app, and is now the world’s most downloaded iPhone app. It features short 15 second videos, which are soundtracked by music clips that users choose. The content users’ feature are comedic, on-trend, and interactive.

Originally, TikTok launched overseas in China as Douyin in September 2016, then it came to the United States in 2017. In 2018, TikTok merged with, a similar short video platform, which essentially brought TikTok to the next level. The app is hugely prominent in 150 markets and 75 languages worldwide.

TikTok has taken the internet by storm, surpassing Facebook, Instagram, YouTube, and Snapchat in the number of user downloads. According to Business Insider, as of November 2019, TikTok has hit 1.5 billion total downloads across the App Store and Google Play.


Instagram is the leading photo and video sharing app that launched back in 2010 on the iPhone and 2012 on Androids. The Instagram app features photo filters, stylized profile feeds, direct messaging, Instagram Stories, and IGTV which combines photo and video services to an all-inclusive media sharing app.

Instagram, which was once known as the leading social media app, has officially lost ground to TikTok. In 2018, TikTok had 100 million downloads in the first half of 2018, Instagram had nearly half with only 59 million downloads during that time.

The Stats


TikTok’s demographic is a younger audience, which is different than the other competitive social media apps. 65 percent of its audience is in their 20’s or younger, 40 percent of their audience are teenagers. Tik Tok’s users mostly belong to Generation Z. Tik Tok users have a 28 percent engagement rate, according to Business of Apps.

•  500 million global monthly users
•  800 million app installs
•  80 million downloads in the United States alone and 40 million active users
•  TikTok brought in $3.5 million in revenue over 2017, 42% of which came from the US, 39% from China (excluding Chinese Android users)

In comparison, Instagram attracts an older audience base of Millennials or Generation Y. 64 percent of users range from 18 to 29-years-old. According to Business of Apps,  Instagram users have a 95 percent engagement rate.

•  Instagram has 1 billion active users and 400 million daily active users through Instagram stories.

The Future

It’s very clear that TikTok is taking over the social media app scene. After it’s explosion of growth, Tik Tok is expected to continue a steep upward trend. However, unfortunately, because of this new growth with TikTok, Instagram’s growth is slowly dropping. Watch out Instagram, there’s a new app in town and it’s not messing around.