GOAL
Establish a strong, trustworthy brand and digital experience for Melt RX that resonates with cost-conscious consumers seeking effective GLP-1 solutions.
SOLUTION
We developed a unified logo and website that reflects Melt RX’s mission of making advanced weight-loss therapies more accessible. The brand identity emphasizes clarity, credibility, and affordability, while the website is optimized to educate, engage, and drive sales.
DELIVERABLES
BRAND IDENTITY + STRATEGY
WEBSITE DESIGN + DEVELOPMENT
CONTENT
ABOUT MELT RX
MeltRX empowers individuals to achieve their weight loss and wellness goals through personalized and accessible telehealth solutions. Their mission is to provide evidence-based guidance, compassionate support, and innovative technology to foster sustainable lifestyle changes.
STRATEGY
Melt RX came to us with more than 40 logo ideas and no clear direction. As brand experts, we streamlined their vision into three strategic options and guided them to the one that best captured trust, affordability, and accessibility. We then extended this identity into a modern website, creating a cohesive brand that communicates their mission and builds credibility in the GLP-1 market. The result is a clear, confident brand that connects with consumers and stands apart in a crowded category.
ADDITIONAL CASE STUDIES
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