GOAL
Rebrand and redefine the Aerami brand identity and educate stakeholders of its technology.
SOLUTION
325 commenced shaping consumer perception by infusing elements of Aerami technology into the brand identity.
325 created the inherent value of the Aerami brand by educating consumers with an engaging, innovative video to illustrate how the technology works and the benefits provided.
DELIVERABLES
BRAND STRATEGY
CORPORATE IDENTITY
WEBSITE DESIGN + DEVELOPMENT
CORPORATE VIDEO
STATIONERY
BRAND GUIDELINES
STRATEGY
With the renaming of the brand to Aerami Therapeutics, the company sought to educate consumers about its proprietary inhalation technology to treat severe respiratory diseases. 325’s brand strategy set to build the identity by implementing the actual technology into the logo itself incorporating air into the brand.
Tone, feel, typography and color palette are airy and light. The Aerami website was designed to speak to multiple audiences and be the center of all marketing and press activity.
325 also sought to leverage the power of short-form content by way of video to engage and educate consumers about the smart inhaler. 325 concepted, storyboarded, scripted, cast, shot and edited video in less than 3 weeks to launch to deadline. The video was integrated into the Aerami website. On-point collateral materials were developed to support.
ABOUT AERAMI THERAPEUTICS
Aerami Therapeutics is committed to developing improved therapies for the treatment of severe respiratory diseases. Their product development approach combines novel formulations of existing drugs with our inhalation technology for the treatment of severe respiratory diseases with high unmet need. Their lead asset is inhaled imatinib (AER-901) for the treatment of pulmonary arterial hypertension.
CORPORATE VIDEO
ADDITIONAL CASE STUDIES
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