GOAL
To use Instagram as the medium to best build a community of like-minded consumers.
SOLUTION
Starting with a few thousand Instagram Followers, teammates Emi Kamiya and Ernesto Cullari began an organic Instagram campaign that earned over 1,000 new in-niche targeted organic Instagram followers per month in the Green Beauty space, without spending ad dollars.
DELIVERABLES
BRAND STRATEGY
PHOTOGRAPHY
SOCIAL MEDIA
STRATEGY
With the renaming of the brand to Aerami Therapeutics, the company sought to educate consumers about its proprietary inhalation technology to treat severe respiratory diseases. 325’s brand strategy set to build the identity by implementing the actual technology into the logo itself incorporating air into the brand.
Tone, feel, typography and color palette are airy and light. The Aerami website was designed to speak to multiple audiences and be the center of all marketing and press activity.
325 also sought to leverage the power of short-form content by way of video to engage and educate consumers about the smart inhaler. 325 concepted, storyboarded, scripted, cast, shot and edited video in less than 3 weeks to launch to deadline. The video was integrated into the Aerami website. On-point collateral materials were developed to support.
ABOUT AERAMI THERAPEUTICS
Aerami Therapeutics is committed to developing improved therapies for the treatment of severe respiratory diseases. Their product development approach combines novel formulations of existing drugs with our inhalation technology for the treatment of severe respiratory diseases with high unmet need. Their lead asset is inhaled imatinib (AER-901) for the treatment of pulmonary arterial hypertension.
CORPORATE VIDEO
ADDITIONAL CASE STUDIES
Click an image below to view more case studies.
