GOAL
Redesign and modernize InVision Eye Care’s website and brand by refreshing colors, updating visuals, and aligning the digital experience with the office’s modern, professional atmosphere.
SOLUTION
We created a patient-focused website that reflects the practice’s modern and welcoming environment. The redesign highlights services, introduces the providers, and delivers a seamless, intuitive online experience that builds confidence and familiarity with the practice.
DELIVERABLES
BRAND IDENTITY + STRATEGY
CREATIVE CONSULTING
WEBSITE DESIGN
PRINT COLLATERAL
SIGNAGE
STRATEGY
Our approach for InVision Eye Care focused on aligning their modern office and forward-thinking care with an equally polished online presence. We refreshed the brand with updated colors and a clean, contemporary design system that carried seamlessly into the website. The new digital experience was built around the patient journey—making it easy to explore services, meet the doctors, and feel confident in the level of care before ever stepping into the office. By bringing personality and professionalism into the user experience, we created a brand presence that reflects the practice’s expertise and welcoming environment.
ABOUT INVISION EYE CARE
325 has partnered with InVision Eye Care for many years, earning their trust through consistent brand and design support. InVision Eye Care’s expert team of professionals delivers the latest advancements in both comprehensive and specialized eye care with confidence. For over 30 years, they have built and maintained a strong reputation for excellence and respect in the community, ensuring every patient enjoys a seamless experience focusing on care and satisfaction.
ADDITIONAL CASE STUDIES
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